Marketing vehicle additives. What sells and why. Public opinion of most additives. Additive Marketing - what works?
Positioning your Product, Service, or Business.
Marketing vehicle additives: How to establish a positioning statement.
>>> To:George.>>>>>> I found your article regarding fuel additives very informative. We are doing a research piece on automotive retailers (AutoZone, Advance Auto) and I thought a good value to add to the report would be looking into how the different fuel additive brands (STP, Lucas, GoldEagle, Gumout) position themselves.
Can you tell me what are the recent innovations within this market. Where are these products going? What are the new claims for 2011?
>>> Thanks, David Rettino>>>>>> Principal. Bridge Consulting Group LLC
Dear David Rettino
About: marketing vehicle additives
Here is my answer about additives as per your inquiry.I have sold additives, as a mechanic, and as a distributorfor 30 years. I know what brands work and those that do not.It's as tough a sell as selling used cars.
My experience, about those brands sold in parts stores is this:
You can also read what I say about the subject at the link below.
You can quote it as you wish with credits given. You can quote what I say from my site and my thoughts below - with credit given. ...George Christ.
I hope the following helps... about Marketing vehicle additives
People do not trust additives, commonly sold - as most are worthless.
Those that are good - BG, Justice Brothers, Mega Power, are sold by peddlers on a route to mechanics. Other brands cannot fair that way - so far. They go the parts store route.
If you - an additive seller/mft, advertise, and can stock your product in a parts store chain, they will have a brisk sales volume, then drop off to a few sales a month, as the public finds the product "not as good as its claim." Slick 50 and those similar, are pass examples of fast risers, faster decliners - with little present sales volume.
STP fuel treatment, the better seller around over the years, with a positioning factor from years back, is a fair seller. The STP gas treatment, not STP oil treatment, outsells other part store gas additive stocking brands. I note this from my trash-can empty's count when I cruise part stores around.
My count, STP gas treatment sells about 4 products per c-store/month, Mega Power - my product line, where I have it in a c-stores, about 4- 6 fuel treatments monthly. I personally promote Mega Power.
In parts stores, STP is a slower seller. I count the shelf products and actually mark the different brands and check on their movement - without permission, to keep tabs.
As for old-time brands, they are slow sellers. Even their variations and extension line new products have little public interest.
Lucas is a hot part store seller as it is heavily advertised to get it sold where it was not before. Opinion has it, all Lucas products are nothing spectacular. So, that is a poor positioning strategy, I feel as to Marketing vehicle additives.
I cannot tell that those brands you mention have a positioning strategy. One that causes one brand to attract more attention than any other. that is more lousy Marketing of vehicle additives.
People go to a parts store and say, what do you have for... They get what ever is on the shelf.
In over 400 garages that I cover BG, Justice Brothers, and Mega Power are what mechanics use faithfully. None of the parts store additives - except for cheap carb spray, are found in garages.
There seems to be an improvement in some of the Justice Brothers and Mega Power additives - as far as what Mechanics re-order andget customer feedback from. About new products...
There is no new chemistry of value in this field, that have a repeat sales value; such as a soy, or ptfe product.
What new claims. This hundred year old field sure could use new ones - and I hope I'm in on it!
So, what's coming down the pike - in new additives that may be big? When Lucas dies-off, someone can imitate their strategy, maybe.
Hope this helps as my point of view on Marketing vehicle additives. ...........George Christ........................
Response: marketing vehicle additives
Quoting David Rettino :
> We are based in NJ. The premise of our research is to determine whether there are any innovations ongoing within the fuel additive / performance chemicals market and determine how the suppliers (Gumout, Lucas, etc.) are pitching / positioning to the retailers (Auto Zone, Advance Auto, Walmart).
> We are speaking to industry insiders to get some different perspectives. All I would like from you is a few thoughts on how you feel this market is developing. What new products may be coming down the pipe. Unfortunately my deadline is fast approaching so anything you can provide ASAP would be much appreciated.>
> David Rettino> Principal> Bridge Consulting Group LLC> (t)(908)689-7513> (f) (908)689-8472> email@example.com>
> -----Original Message----- marketing vehicle additives> From: George Christ [mailto:firstname.lastname@example.org]> Sent: Wednesday, August 25, 2010 10:07 PM> To: David Rettino> Subject: RE: sharing Fuel additives insight>
> Hi David Rettino>
> Where are you located? Just curious.>
> To guide my thoughts, give me a scenario, maybe of what others may have given. One from one of your reports may help. Your deadline, OK? Thanks ....george>
> Quoting David Rettino :>
>> Hi George, About: marketing vehicle additives>>
>> Would you be willing to share some of your insights?>>
>> David Rettino>> Principal>> Bridge Consulting Group LLC>> (t)(908)689-7513>> (f) (908)689-8472>> email@example.com>>
>> -----Original Message----->> From: George Christ [mailto:firstname.lastname@example.org]>> Sent: Tuesday, August 24, 2010 7:11 PM>> To: David Rettino>> Subject: Re: Fuel additives insight>>
>> Hi David Rettino>>
>> Thanks for inquiry. You might want to give me the way you will use this info, so I can help you directly. I more that glad, too.>>
>> What does the Bridge Consulting Group LLC do? That is, who benefits from your research?>>
>> Positioning is a dear subject I love. I'll be glad to correspond with you on these points...george christ>>
>> Quoting David Rettino :>>
>>> George. About: marketing vehicle additives>>>>>> I found your article regarding fuel additives very informative. We are doing a research piece on automotive retailers (AutoZone, Advance Auto) and I thought a good value add would be looking into how the different fuel additive brands (STP, Lucas, GoldEagle, Gumout) position themselves.
Can you tell me what are the recent innovations within this market. Where are these products going? What are the new claims for 2011?>>>
>>>>>> Thanks,>>>>>> David Rettino>>>>>> Principal>>>>>> Bridge Consulting Group LLC>>>>>> (t)(908)689-7513>>>>>> (f) (908)689-8472>>>>>> email@example.com
Marketing vehicle additives. More about
Marketing vehicle additives.