Garage owner tips.
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Using "Perceived value" to increase your business success and monthly income.
Garage owner tips for success. Tip #1
Many links make a chain. Strength is determined by the weakest link. The weakest link is the problem you need to fix. In an auto repair business the weakest link is marketing.
Marketing is ability to point out successfully
- Your services and products are superior
- Competitors less so
- Obvious to the customer who then order services recommended
- Your ad captures that same proof and pulls prospects in Those are the only messages of value known to increase business and income.
In a survey
Of hundreds of mom and pop auto repair shops the weakest link was determined to be, no marketing expertise.
If this critical aspect of business operation is weak in your business, start strengthening that weakness to your growth and profits, by learning how to use the very purpose for making, namely: Master the skill to point out your services and products are superior, competiors less so, to those most likely to buy, in such a way you capture the most of these customers.
This Tip #1, encourages the use of a psychological business-building tool that builds what's called a perceived value.
The winners get the most business and largest profits using...
Companies that build Perceived value into their customer base usually attract the best customers, havve customers wanting to buy more service work, and customer fill their higher prices, are really a bargain.
The losers are...
Business owners who do depend on past business to repeat - altho they do not see it happening. They do not understand how to offer a perceived value, do not know how to convey what their perceieved value is. Losers usually struggle - with knowing the reason why, blaming it on competiors or economics. Assume, the winners are just lucky.
Here's the point.
Properly implemented, perceived value - the proof you give your way is superior, their way costlier to the customer, gets customers to buy services you can't give away now. The practice of promoting perceived value gets more customers to buy more, more often.
If you listened to what you say when talking to customers, compared to what you think competitors might say, you will find your message is weaker. If your business is noot what you expected it to be, you now knowww your weakest link.
Rather than explain more of what research shows as to what perceived value is, lets go through a simple routine I teach garage owners having the steps to accomplish 4 goals a business having the best value to-the-customer has. That produces more business from existing customers and attracts more customers looking for a real beneficial value.
So, lets go from a lecture to reality. How?
For you, the auto repair shop owner, your problem is this: How to have more money at the end of the month instead of more month left at the end of your money!
To do so, you may feel all you want to do is fix cars, be honest, make a good living to provide for your family.
Is that working? No! That becomes your weakest link - you must strenghten that link in such a way you earn all the income you imagined, from the first.
A goal is really an acheivable destination. You need several gaols.
The first goal is the income you feel should be obtainable. Let's say that is $12,000 more yearly income to pay for living expenses and a little savings.
That amounts to $1000 a month extra income. With 25 working days, that amounts to $40 extra profit per day. With 2 customers per day, what do they have as a potential for a needed service you can sell them - you know its service of the fluids, of course. Good! I'll show you how to sell them by selling a much more important service right now.
See our report for learning how to describe a
perceive value service they need right now.
So, we have come far in just a few minutes to show the need of, annd how to isolating your real worth to your customers. You do that - practicing the sells pitch over and over, like a sports team, every day does working long hours to get it smooth. Then you can start educating customers your recomendations value to them is the best way to end their wear and tear car problem.
That value should be a value competitors do not provide, is irresistible, more costly to pass up, than buy.
That is how you make your weakest link strong - to sell more to earn more. Still saying - "that's not for me!"
Is that the typical business owner has settled down to believing a yellow page ad, working hard, doing good quality work, having fair-prices, is the key to today's way to success.
You may blame outside influence as the reason for your limited success or failure. And luck's contribution to your competitors success, not any marketing ignorance on your part.
According to 3 Ohio State University, School of Business professors, who help discovered the solution to the problem.
Their findings suggest,
Nearly very business has a yellow page ad or advertises in some way. They find, the owners work hard, they do good quality work, have fair-prices.
More is needed than a yellow page ad, working hard, doing good quality work, having fair-prices.
What do they say is the key to today's way to success?
If marketing is done properly, there is a perceived customers identify they need and you offer.
Once known and understood, 7 steps are involved - all taking place in the customers mind. Did you catch that point?
Notice that what is involved is 7 steps. And, meant to be placed in the customers sub-conscious mind - where all buying decisions are made, or not made made. This placement goal is a key factor to developing your success. Or, most lack, likely ll be the cause of your struggling and demise.
The "7 steps" are covered on many web sites. I want to zero in on what I found that worked in my garage, what I now teach garage owners, and will work for you - if you want to increase your competitive advantage, and raise your take-home income level by $1000 more.
What do their findings show ... if a yellow page ad, working hard, doing good quality work, having fair-prices, is not the key to today's way to success?
If that is not the key to success. What is..
Knowing that key is the solution, the tool driving enormous success of once failing business. To those who have learn to apply the principles the professors uncovered.
Will they help you. Are they simple or complicated?
if known, can they apply to your business. If so, will they work?
The weakest link is..
Garage owner tips.
Every garage owner I've met is looking for ways to increase his business.
Are you the garage owner who:
Has settled down to believing a yellow page ad, working hard, doing good quality work, having fair-prices is the key to today's way to success.
That is, believing success comes by working hard, being fair priced, and doing good quality work is the way to succeed?
As you may be experiencing..
Being fair-priced and doing good work is not enough for today's way to success.
Those strategies, and anything close to them amounts to a "Going out of business strategy."
They have never been the total mechanism for the successful business owners.
What has, has been the marketing 101 course from 3 Ohio State professors - whose teachings are moving the successful today.
More... Garage owner tips on marketing
My marketing coach,
Dan Kennedy, like those professors, and others, who have crank out millions of dollars of business; others in the same business starve in, is what I believe in.
Lets cover several principles of marketing:
- These will be translated into what I know and believe in, and what will work for you - using the only vehicle I know of... the Mega Power Brands, to so so with.
The 1st principle shown in action is this...
When I had a garage and worked in them, I slipped Mega Power Engine Tune up into the crankcase oil of every customers car engine. This was part of a great strategy to increase business, build a great, growing customer base, and strong loyalty.
Pouring in this particular product into every motor began my plan and purpose for putting the most important, most critical marketing principle in action any business can have.
Garage owner tips. Not having it as part of your strategy is starvation city.
By explaining the 4 benefits of this product and saying I could see the engine needed this product, I got the customers attention 2 ways.
Using those two ways of getting the customers attention bump-up my income and additional $50,000. Over the coming weeks and months this principle in action triggered hundreds of dollars of service work out of each customer they would never spend with me other wise. And they became extremely loyal, as a result.
More Garage owner tips
Would you like to learn about these, Garage-tips, and what this marketing principle is, and how I used it to blow my income through the roof?
If so, attach a copy of your yellow page ad to an email and send it to me with the subject line saying. "Yes George, Let me in on this."
I will send you back the explanation. Something others have paid tens of thousands to have explained to them. I"ll give you a brief on it for free.
My email. firstname.lastname@example.org
I will only send out a copy to the first 50. This is a labor of love on my part, and all I can handle. So don't hesitate on this one. ...george christ Mega Power Factory Additive Distributor.
My cell is 512 665 3388 if you want to talk to me about this subject, or want know more about this product, and how to use it to bump up your income and customer loyalty, while doing so.
Hope these, Garage owner tips, and ideas give you a starting point to creating an extra-ordinary value customers cannot resist. Garage-tips, every garage owner should follow. George C A method we sell is the best way to show your real worth. Explained as we proceed.
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